Analytics Connectors

CrowdChange offers connectors to Google Analytics, Google Tag Manager and Facebook Pixel Tracking to give you an added layer of website analytics & insight.

To connect these accounts to your CrowdChange site, follow the simple steps below:

1. Log in with your Admin credentials and click Profile → Admin in the top right corner of your screen.

2. Go to Layout Settings → Meta & Analytics on the left sidebar.

   

3. Scroll down to the Google Analytics and Facebook Analytics sections.

   

4. Enter all desired connectors, scroll down and click Save at the bottom of the page.

   

Google Analytics & Google Tag Manager

CrowdChange supports the Google Analytics 4 Measurement ID, and admin users can connect an existing Google Tag Manager (GTM) account to their CrowdChange site as well. You can see mpre detailed documentation GA/GA4 here, and Tag Manager here.

Once a Google Tag Manager ID is connected to a CrowdChange site, the ‘dataLayer’ from each event is sent to the Google Tag Manager Account connected to the CrowdChange site (i.e. GTM-XXXX) and you can then code this through your Google Tag Manager account by creating different tags and firing tags.

All code snippets and dataLayers are standardized across CrowdChange and cannot be customized.

More information on using Google Tag Manager can be found in Google’s GTM Developer Guide here.

Facebook Pixel Tracking

Our Facebook Pixel option allows you to connect an existing Facebook Pixel ID to your CrowdChange site. The great thing about this option, is there is no coding required. Once you enter your FB Pixel ID, this triggers pre-populated code built into every page on your CrowdChange site, and automatically sends transaction data back to that account with each completed transaction.

This gives you the ability to track a PageView standard event. See 'Custom Conversions' here for more information: https://developers.facebook.com/docs/facebook-pixel/implementation/conversion-tracking/

As an example, if you wanted to track donor conversion from an appeal for donations sent by email, you can set a custom conversion to track donors that viewed the ‘Thank You’ page once the transaction is completed (e.g. www.crowdchange.co/1234/payment/completed) after clicking the URL provided in the email.

As a result of an Apple iOS 14 Privacy update, our partners will need to verify their domain using their Facebook Business Account. You can find detailed steps to verify your domain by visiting this Facebook Help article: https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain/